If you have invested in building and marketing your brand, you do not want others to be able to use and profit from your work. Trademark law provides important protections to brands. Generally, third parties cannot use a trademark without the owner’s permission (such as obtaining a trademark license). However, not every unauthorized use constitutes trademark infringement. In
Few names in the world of fashion are as ubiquitous as Chanel. Except for perhaps Dior or Prada, the brand and its iconic logo, comprised of interlinked Cs for its founder, Coco Chanel, are easily recognizable. Easily recognizable, too, is the Chanel No. 5 fragrance, bottled in a clear rectangular glass container with a matching
Fashion lines come in all shapes and sizes: from those created by celebrities, to lines conceived by up-and-coming designers, to those crafted by established fashion houses. While fashion is a creative and artistic industry, it is still important for designers to know the fundamentals of starting a new business. If you’re thinking of starting your own
Iconic fashion brand, Cartier, is debatably most famous for its LOVE Bracelet. Cartier has translated this design to rings, necklaces and earrings that sell for thousands of dollars. Recently, according to Cartier and Amazon, fake versions of this fine jewelry were illegally marketed and sold through a sophisticated web scam. Amazon and Cartier claim that
If you are a Florida business owner and someone infringes your trademark, you may be able to sue in federal or state court. To file a claim for trademark infringement in Florida state court, you must meet several requirements, including registering your trademark in the state and establishing the elements of a valid cause of
Updated: June 24, 2022 When you decide to start a new business, one of the first steps is choosing its name, logo and slogan to serve as identifiers that will distinguish it from competitors. These valuable, intangible assets make up your brand identity and it is essential to protect them. Registering things like a brand
“If my answers frighten you Vincent, then you should cease asking scary questions.” – Jules Winnfield in Pulp Fiction There is no avoiding the complicated questions that quickly follow an explosive new technology when the law is unsettled and the market is lucrative. As Hollywood enters the NFT goldrush, content creators and distributors need to
Many brands are using social media influencers to help market their products. While this can be lucrative for both parties, there are risks, including potential liability under advertising, unfair competition, and trademark laws. Often, influencers do not realize that they can be held liable for the statements they make in promoting a company’s product. A
A Cleveland-based roller derby team operating under the moniker “Cleveland Guardians” sued the city’s Major League Baseball team for trademark infringement after it was announced that the baseball team would be changing its name from the Cleveland Indians to the Cleveland Guardians. The two teams came to a surprising resolution: they will both continue to
Two powerful brands, Yeezy and Walmart, are currently battling over trademarks that are allegedly too similar. The two actions relate to Kanye’s Yeezy fashion line. Trademark law provides important protections to brands of all sizes, so even small companies should pay attention to these cases to understand how to enforce their rights or avoid liability.
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