Trademark Attorneys – NYC

Our trademark counseling helps businesses build strong, distinctive brands that stand out in today’s competitive marketplace.  We partner with clients to develop trademark strategies that prevent future disputes and eliminate costly rebranding, guiding them through the complex legal requirements and best practices for choosing distinctive marks that secure lasting brand protection.

First, we listen to understand your unique business needs. Then, we collaborate closely with you to align trademark strategy with broader business objectives.  From comprehensive clearance searches to strategic guidance on approval likelihood, our attorneys provide the insights needed to make informed decisions throughout the trademark process.  This proactive approach minimizes rejection risks while positioning your brand for sustained growth.

Once you’ve chosen a trademark, registering it is crucial to protect your brand.  Our attorneys handle all aspects of trademark prosecution, from preparing and filing applications with the United States Patent and Trademark Office (USPTO) to responding to office actions.  We ensure your trademark application meets all legal requirements, increasing the likelihood of approval.  Our team proactively manages complex legal hurdles, including responding to refusals based on likelihood of confusion, descriptiveness, or other grounds.

Beyond registration, we stay attentive to protecting your trademark rights against infringement. Trademark enforcement is a vital part of protecting your brand’s value.  We represent clients in disputes through cease-and-desist letters, opposition proceedings, and litigation, ensuring that others do not unlawfully use or dilute your trademark.  Our team’s proactive approach safeguards your brand’s integrity while preventing unauthorized uses that could harm your business.

Managing multiple trademarks shouldn’t distract you from running your business – we’ve got this. Our team delivers strategic portfolio management that protects your brands both domestically and internationally.  We assist in identifying key trademarks, assessing current registrations, and ensuring renewals and maintenance are handled efficiently, preventing any gaps in your brand protection.

We stay attentive to opportunities for portfolio growth, whether through new trademark acquisitions, market expansion, or strategic licensing arrangements.  By first listening to your business goals, then developing tailored management strategies, we help position your brand portfolio for long-term success in today’s competitive marketplace.  Our positive, team-based approach ensures proper management of your portfolio while maximizing its long-term value as you scale.

In the digital age, your domain name is a vital brand asset that deserves proactive protection.  At Romano Law, we’ve got deep experience resolving domain disputes – from sophisticated cybersquatting cases to complex trademark infringement issues.  Our team stays attentive to emerging threats, ensuring your online presence aligns seamlessly with your brand strategy.

We take decisive action through UDRP proceedings, federal litigation, or strategic negotiation to protect your digital assets.  When bad actors attempt to capitalize on your brand through domain name registration, we’re ready with proven strategies to defend your rights and secure your online presence.  Our team’s comprehensive understanding of domain name dispute resolution means you can stay focused on your business while we handle the complexities.

Federal trademark protection requires three fundamental elements: distinctiveness as a source identifier, no statutory bars to protection, and active use in commerce.  Our team proactively guides you through each requirement, ensuring your trademark application builds a strong foundation for your brand.  Generic or merely descriptive marks typically do not qualify for protection unless they have acquired distinctiveness over time, and your mark must not conflict with existing registered trademarks.

Distinctiveness is where our experience adds immediate value. We listen carefully to understand your business, then assess how effectively your mark differentiates you in the marketplace.  Before you invest in a trademark application, we conduct thorough searches to identify potential conflicts and evaluate your mark against USPTO registration requirements, ensuring your application satisfies all necessary legal criteria.

A registered trademark can last indefinitely – and we’ve got your renewal timeline covered. With proactive maintenance and continued commercial use, your mark stays protected.  Our team handles all critical deadlines: your Declaration of Use between years five and six, followed by renewals every decade.  We stay attentive to these requirements so you never risk cancellation of your valuable trademark rights.

Beyond just tracking deadlines, we ensure your trademark protection remains strong and enforceable.  Our attorneys monitor your mark’s use in commerce and handle all USPTO maintenance filings with precision.  You can focus on growing your business, knowing our team is actively protecting your trademark rights every step of the way.

While trademark approval typically takes 8 to 13 months, our team proactively manages every step to keep your application moving forward.  After filing, the USPTO conducts their clearance search and thorough examination to verify your mark meets all legal requirements.  If approved, your mark proceeds to a 30-day publication period where third parties may raise objections.

We stay attentive to potential challenges throughout the process. When office actions arise, we’ve got rapid response strategies ready.  Our attorneys’ deep experience helps anticipate and address potential issues before they cause delays.  By maintaining a positive, proactive approach to the application process, we help streamline your path to registration while maximizing approval chances.